|
פורסם עלידי account_disabled ב Dec 11, 2023 11:56:08 GMT 2
All of this requires broadening the sales pipeline, creating acceleration through it and optimizing the impact of marketing on revenue. If there is a problem in any one part, the impact of marketing on revenue will not be optimized and the health of the inbound marketing campaign will be poor. Inbound Marketing Funnel Owned and Earned Media This is the part that most marketers equate to inbound marketing. Often publish a large number of owned and earned blog posts and articles, distribute them organically via social media, and watch Google search from Which drives traffic. There are many benefits to this process, but without other parts of the strategy, it's difficult C Level Contact List to show true ROI. Purpose: Generate traffic, educate prospects, grow brand, generate thought leadership, build community, generate external advocates, reduce churn Tip: and consistency. According to the Content Marketing Manifesto, posting to posts per week can lead to more leads than posting only to posts per week. Landing Page This is an important aspect of your inbound marketing campaign. While it's great to have tons of great, free content, it's equally important to use gated content to ethically bribe your site visitors for their emails and addresses. Once this information is captured, visitors are no longer anonymous and their content consumption can be tracked and scored. It also allows for future email communications. Purpose: Capture emails and addresses Tip: Analyze and measure inbound and outbound marketing channels that lead to conversions through attribution modeling.
|
|